Blue Gull Inn- Renee Eissinger’s Innkeeper Story

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Painted in a picturesque blue, the Blue Gull Inn is a charming sight to behold and was named after the Blue Gull birds that sit on the gabled roof. Built in 1868, the inn offers all the comforts of home plus a huge front porch to enjoy the blooming dahlias.

Renee and John Eissinger are the innkeepers/owners and have six well designed rooms with delightful themes.

Q: How long have you been in business?

Fifteen years. You never know what is going to come up. It is a continually changing business

Q: Why did you decide to go into innkeeping?

My husband, John worked for JCPenney Company and we had been transferred back east to Chicago. We had been there a couple of years and they changed everything while he was in upper level management. It was a good time to get out. We knew we needed to come back to the west coast where we had family.

We thought about doing a campground or something fun. I talked to my mom and she said, “Have you ever thought about doing a Bed and Breakfast as all you do is just fix breakfast?” We started looking into this idea. (Renee & I laughed when she told me about her mom saying how simple it was to run a Bed and Breakfast.)

I grew up in Lake Tahoe. I was familiar with vacation rentals and other accommodations. We somehow decided to buy a house in Port Townsend. At the time we bought the home, all our family was here. Starting the business went very smoothly for us.

We knew it was meant to be even though we had no experience. It was a good thing we had no experience because we might not have gotten into it if we knew how much work went into it. It is kind of all consuming.

Q: How did  you come up with breakfast ideas?c

To begin with we were not big breakfast people.  When we started the business, I needed to learn what to fix for a dozen people at a time. I found great recipes on www.BedandBreakfast.com and BBonline.com. It was amazing to learn how much I need to fix for guests.

I have three daughters and we all love to cook. We have fun coming up with new ideas and trying different recipes. When my daughters come for the holidays they are always throwing something into the mix of what to make for the guests.

I grew up with grits. We came up with a cheesy grits with sausage. We, also, have standard dishes like the South-of-the-Border Green Chili Quiche which serves six to eight people. It comes out perfect every time. You can add anything to that dish.

Q: Where are the majority of your guests from? 

The greater Seattle area such as in Kirkland and Bellevue. We do get guests from about an hour away in Silverdale and Sequim. We cater to adults. Guests are looking for a romantic getaway. We can’t have children under the age of fourteen.

Q: What’s the best thing you have done to help  your business grow?

We found a company that set us up with a really good website. They listened to me. It was the website we wanted as our first website was horrible.

The second thing we did was get hooked up with Reservation Nexus. Being able to do the online reservation made our bookings take off though at first we never thought we wanted to do it. Now, we wish everyone booked their reservations online.

Q:  What’s the biggest challenge you had to overcome in the industry?

We are not really social people and we still are not, so we wondered what it would be like to open our doors to complete strangers. We have found we had something in common with every person who has walked through our doors.

The biggest challenge by far for me has to do with the computer. I had no idea about the whole advertising market, maintaining websites, make sure you post and doing Google Analytics. I can read my email and I can take reservations.

My son in-law is a computer wiz and he set up a Facebook page for us. If I don’t post on it, he will go post on it for me. My daughter does some of the blogs on our website. She can do links to different places in town.

Q: Biggest lesson learned in the industry?

We can’t please every one. It is a life lesson. We were overextending ourselves and trying to get every customer. We still have a life. We need to take time for ourselves. You can’t grab every customer. We started hiring an innkeeper so we can take a vacation once a year. When we go on vacation, we come back again charged up.

Not to be a perfectionist is another thing that I had to learn as I am a OCD perfectionist. If my cookies did not look picture perfect, I scrapped them and started over. It dawned on me that no one notices the not perfectly wrapped candy. I realized it’s just me that noticed and I don’t notice those things when I go somewhere. I eased up on not straightening every corner on the bed ten times along with keeping cookies which were not picture perfect.

People comment continually on how clean our rooms are. We are not the fanciest inn. We want people to be comfortable. We offer clean rooms and good food.a

Q: What motto do you live by?

Treating people like your best friends and like your family. I understand the gourmet food but what people remember are how they are treated. I listen to them. I treat my guests like family. I have connected with so many people who have hobbies like I do or kids like mine. I talk to them on a personal bases. I talk to them like I’ve know them all their lives. I want people to feel comfortable. We have two son in-laws who have been in the military so we offer a military discount as they do so much work for so little pay.

We do not have TVs. I don’t want that feeling in the house for a vacation. I want people to feel warm and comfortable. We have cookies and goodies. We have WIFI and people bring their computers to watch movies. Many women love having no TV  as their husbands would spend their time in front of the TV. People have walked out when they find out there is no TV and we are okay with it.

Our location is great. We are within walking distance of everything. We have a beautiful backyard with a fire pit and we offer marshmallows to our guests. We had a couple stay here that the man loved the ginormous woodpile.

Q: What is unique about your inn?

We have 3 electric fireplaces. We have a cast iron tub that my daughter just loves when she is here. It is about six feet long. Once you get it heated up, it stays warm for a long time.

We want everyone to have the feeling like they are at home. Many of our older gentleman guests like to feel comfortable in our inn. We are not Victorian with small chairs. We make it livable. Our furnishings are what we call Country Victorian as they will comfortably seat a full sized man.

Q: What would you do all over again if you had a time machine?

I would like someone to help with the hiring and letting go of the help. Most of our help is teenagers as we do not have enough work to hire an adult who needs a full time job.

I would be a firmer employer. I don’t like confrontation. We hire local high school teenagers because we are busy in the summer and don’t need someone who needs full time work. I would be assertive and a better employer.

We have had teenagers that we have given one more chance and haven’t had the nerve to let them go. I would change that.

Q: What do you like to do in your free time?

cI am a quilter. I love to shop for fabric. I am making baby quilts for forthcoming grandchildren. I like to work in the yard. We like to travel and we love to go Disney World and New Orleans.

Q: Any little known facts about your inn or your town?

It was suppose to be what Seattle is. We were going to be the all important shipping lanes and the railroad was suppose to go through here instead of Seattle This town almost went bust and off the map. Someone got the bright idea to reorganized it as one of the only three Victorian seaports. It has the old, tall, wooden ships that come in and there is a wooden boat festival.

Q: Any fun guest stories you want to share? Such as unique guests, crazy situations or celebrity guests.

We have a couple that comes every year except for two years which were missed because of a death in their family. They come for Valentine’s Day every year. They stay in the same room and they write in a journal that is in the room. They write a page about how much they love the house, the room and how much they love each other. I have the pages they have written for the past 15 years. Everyone who comes and stays in that room gets to read their romantic love story.

We had an author from New York who was inspired by the journal entries. She stayed in that room and wanted to write a story about it.

We had a young couple, who the man was being deployed to Iraq and came for the four day leave before he had to leave his wife and it was kind of heartbreaking. We sent them off with a hug.

We had a family that came from the Midwest. I have never baked so much to keep them in cookies. They had the whole house for four days and had a wonderful time doing puzzles and moving around the furniture.

We had a car club with antique cars. They parked their cars right outside so we got great pictures. They were very enjoyable.

We get people from all over the world. One man from the Middle East came for wooden boat school. It was right after 911 and he made sure we knew he was from Israel.

A young woman from South Africa about 21 years old called to stay for 12 nights which I thought was a scam. It turned out, she was the CEO of her own little organization that helped abused women. She came out by herself to take a workshop for social workers to learn how to help women through role playing and theatrics.

Someone called to book rooms for George Micheal. I couldn’t do it. He would have the whole house to himself and I thought he might want something with a little more security. I was floored. It would have been too much for me. I would have passed out but it was exciting to have an inquiry from his manager.

Did You Know?

There are tunnels that catacomb all along the waterfront of Portland. They are known as the “Shanghai Tunnels.” Beneath the city, they allowed for a hidden world of gambling parlors, saloons, and whisking people away.

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A restaurant called the Undertown Coffee and Wine Bar has a legend of being part of the Shanghai Tunnels. The tunnels were used to kidnap people. People would be put onto boats and shipped off to Shanghai and there to be sold into slavery. It is located in the down town area of Port Townsend.

Do Introverts Make Good Innkeepers?

Growing up, we’ve all heard about introverts and extroverts. Introverts are reserved and quiet. Extroverts are outgoing and charming. My wife recently insisted I read a book called “Quiet” by Susan Cain. It quickly became a New York Times bestseller and after reading the book, I see why. I was fascinated by the book. Susan is a consummate introvert and talks about how introverts are often treated as lesser beings in society and yet some of the greatest minds and advances have come from introverts.

The innkeeping community is a melting pot of personalities, experiences and qualifications.

The question I kept thinking while reading the book was, “Do introverts make good innkeepers?” If you were to compare two equivalent inns, one operated by an introvert and the other by an extrovert, how would they stack up? Would the more outgoing innkeeper trounce the more reserved innkeeper?

In this article I will share some of the core ideas Susan writes about in her book “Quiet” as well as how they might apply to as a whole to the innkeeper community.

We live in an extrovert world

The book Quiet starts by talking about how America’s culture demands us to be likeable, cheerful, fun and positive at all times. This has been happening since the 1930′s. Susan talks about how Dale Carnegie‘s book on “How to Win Friends and Influence People” is all about being extroverted. She attends one of Tony Robbins‘ “Unleash The Power Within” seminars and braves the high energy, the loud music and the inspirational speeches on becoming more outgoing. She interviews students at Harvard and notices that introverts are seen in lesser terms than their extroverted peers who aggressively answer every question in class; yet the loudest person often doesn’t have the correct answer.

I remember in high school that the top student was quiet, and yet when the teacher called on him in Chemistry to answer any question, even a college level question, he had the correct answer. He was soft spoken and rarely talked. When he did, I listened.

Introverts are more sensitive

Susan describes a study conducted by Dr. Jerome Kagan, a developmental psychologist, in the late 80s. Kagan tested the sensitivity of infants and found that:

  • 20% of the infants were highly reactive. Years later these turned out to be introverts.
  • 40% of the infants stayed quiet and placid. Years later these grew up to be the extroverts.
  • 40% of the infants fell between the two extremes.

From his study, Kagan proposed that introverts are highly reactive to the five senses and everything around them. From loud sounds to emotions to observing nature, introverts experience everything more intensely. Extroverts are on the other side of the spectrum and need extra stimulation. They are not easily rattled or entertained. That is why they are more outgoing and bold.

From my experience, good innkeepers learn to sense the type of guest that just walked in the door. If the guest is more extroverted, it’s good to chat with them and befriend them. More introverted guests normally stay at an inn for some peace and quiet with someone they love. A warm greeting and “please let me know if you need anything” is all they require.

Some of the Best Are Introverts

Some of the world’s best have been and are introverts. From Albert Einstein to Eleanor Roosevelt to Warren Buffet to Chopin to Charles Darwin to Gandi to Sir Isaac Newton to Rosa Parks, introverts, like extroverts, have helped shape the world we live in.

Some of the best public speakers are introverts. They hide it well and find time for peace and quiet when not impressing and inspiring us.

The book talks to introverts and encourages them to understand how being highly reactive has some strategic upsides. For example, introverts can be risk takers but they normally make more calculated risks which have a higher likelihood of succeeding long term.

Susan also talks about the huge importance of spending quality time with introverted children. If raised with love and care they thrive more than the average child. If neglected, they self-destruct more than the average child.

Do Introverts Make Good Innkeepers?

Absolutely. I’ve worked and befriended hundreds of innkeepers, introverts and extroverts alike. I’ve stayed and experienced how they treat their guests. The innkeeping community is a melting pot of personalities, experiences and qualifications.

Name another industry where in the same city you have inns run by a lawyer, a school teacher and an ex-intelligence officer? It is the uniqueness of each innkeeper that makes their inn and the experience they provide unique and appealing.

If you are an introvert, chances are your guests find your place calming and introspective. You are strategic, detail oriented and sensitive to the needs of your guests.

Do extroverts make good innkeepers? Absolutely. Greeting guests and being an amazing host probably comes very naturally. The social side of being an innkeeper energizes you. You love socializing with your guests and probably have a very loyal group of return guests.

Do introverts attract other introverts to their inns? Do extroverts attract other extroverts to their inns? Or do introverts attract extroverts and vice versa? That would be a fascinating study.

Golden Nuggets From Quiet

This article touches on just a few aspects from Susan Cain’s book “Quiet”. It’s a great book. If this article piqued your interest I’d recommend reading or listening to the book. It had some great ideas and golden nuggets to think about. Some of the golden nuggets that apply to innkeepers are:

1) It’s meaningful to think about which way you lean: introvert, extrovert or somewhere in-between. Do you fall in the 20% introvert, 40% extrovert or 40% in-between?

2) As we are able to identify introverts and extroverts (those on the extremes) we can better help them feel at ease.

3) No matter which side we land on, it’s important to recharge our respective “batteries”. After speaking in public or being highly social, introverts need time to read a good book or go on a solo walk/hike. Extroverts, after a period of being isolated, should carve out time to be around friends and peers.


I hope you enjoyed this article! Please feel free to post any comments and questions.

Product Review: VIZIO’S SMART TV + WIFI

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VIZIO HAS AN AMAZING VIEW IN THE WAR OF WHO HAS THE BEST TV.

Once travelers settle into their rooms, the first thing they reach for is the remote to the TV so they can relax and unwind from a long day. When choosing a new TV for your rooms, there are a lot of brands to choose from.

As I was researching TVs for this article I decided to explore more about Vizio’s Smart TV + Wifi models since they are one of the more affordable brands on the market. I wondered about the picture quality, the options and features. For such a deal how do they stack up? 

After gaining access to a 60″ Vizio, I’m very impressed if not blown away. Dollar for dollar, Vizio might have the best TV on the market.

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FIRST IMPRESSIONS

Vizio’s Smart TVs come in sizes ranging from 40″ to 70″! Resolution is a full HD with 1080P and the speakers deliver amazing SRS Studiosound. A “Smart TV” means it has built in WIFI and you can access the Internet for Netflix, Hulu, Facebook, etc. 

The first thing I love about the Vizio 60″ is its thin frame design. Vizio brings it home with this sleek, slim frame design that looks modern. Guests will feel transported to the big screen with nothing in the way of vivid entertainmenwhile they are at your inn.

The second thing I love is the full keyboard on the back of the remote control. The smart remote with its built-in keyboard gives access to text my friends, play games with them as well as quickly find apps with its easy-to-use gallery. It made using the TV very easy.

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PRICING

Vizio’s price is tough to beat in all sizes, ranging from 40″ to 70″. For this article I reviewed a 60″ TV that sells for $959.99 or less. Not only did I get one of the biggest TVs on the market but it has alluring features and abilities to enhance my enjoyment in watching my favorite shows.

SET UP AND USE MADE EASY 

The hardest part about  setting up Vizio’s 60″ TV was I needed someone to help me get it out of the box. Plugging in the TV as well as DVD cables for my movie was a breeze. Vizio clearly labels where each cable goes and I did not need additional cables for WIFI access.  I love having fewer cables to figure out and plug in for this easy set up. Programming the TV was simple, too.

TV’s that integrate with the Internet allow for on-demand streaming media, online interactive media, and even install and run more advanced applications. This may feel kind of tricky for inns if guests leave all their personal information on the TV. Luckily, Vizio created a simple setting to get rid of guest’s information so innkeepers will only need to add about 30 seconds to their housekeeping list to “clean up” the TV.

The combined best of technology and entertainment wiil absorb guests in and keeps them there because it is easy to understand how to use the TV. Guests will see how simply they can access their favorite apps. They can actually log in their own Netflix account to the TV while staying at the inn. Netflix offers a kids friendly movie selections, too.

Other apps such as Facebook can be viewed while watching a movie. I felt completely awesome and “smart” as I easily maneuvered the dual screens to add a post to Facebook yet quickly refocused on a movie with many shades of green called The Incredible Hulk. This earth toned movie has a lot of dark coloring and the Vizio’s Razor LED gave its Brilliance to the textured colors and brought out the skin tones in transformation.

STAYING GREEN

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Everyone is becoming aware of the importance of “staying green” and innkeepers are doing their part to help the environment.  The older, conventional LCD HDTV’s use more energy.  As we move into the future, we need to be aware how we can save energy such as inns and hotels asking guests to turn off the lights and investing in more energy saving products. Vizio’s LED HDTV is more energy efficient which is good for the environment and it doesn’t hurt innkeepers to know they will keep more money in their wallets with lower utility bills.

Finally, I found another way to enjoy this TV while browsing through the features on this energy saving TV  that will save me additional money.  It has a sleep timer to turn off the TV after a chosen set of minutes if someone leaves the TV on. One less thing to worry about after guests leave even if innkeepers still need to turn off the lights. Innkeepers will enjoy their investment; with Vizio’s TV tailored made feel, perfection in picture performance, and how guests can access their personal music, apps, games, and movies which will have them coming back to the inn that satisfies their needs again and again.

In The Thick Of It

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We are in the midst of the year with more conferences and trade shows coming our way. Looking back on the wonderful conferences already done, as well as anticipating the educational conferences yet to come puts us right “in the thick of it.” Don’t forget the people you will meet at these wonderful conferences. You will gain great insight from conversing with fellow attendees as well as see how an association benefits its members while visiting with its leaders.

Montana Bed and Breakfast Association Conference

Dates: Sunday, April 7 through Tuesday, April 9, 2013

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Innovative ideas will be given in the main convention on subjects such as internet marketing to web design. If you wish to come early, the Aspiring Seminar begins Saturday, April 6th and is ever growing in popularity. You will obtain a new vision on running a bed and breakfast while attending this well planned conference.

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The location for this geared up conference is The Lodge at Whitefish Lake. Enjoy some pure relaxation at the lodge as you will need all your energy for what you will learn about in the famed two-minute drill and cooking demostrations given as presentations at the conference. This grand lodge will enhance your stay as it has all the ambiance of the past with the needed conveniences of today. Continue reading »

SEO: Backlinks Explained (Part 3)

How to do I get more Keyword Links?

Now that you understand what a backlink is and the different types, you should be wondering about how you can more keyword links. Finding and paying for business and website links is easy, but finding sites that are relevant, have a high pagerank and will give you a keyword link is much harder.

Here are some common practice ideas for getting meaningful backlinks:

Your website & partner websites

On your website, by pointing to other pages on your website using keyphrase links, you tell search engines what pages on your website are most important. If you pay for a web host to build your website, make sure they are using keyphrase links throughout your website to link your pages together.

On your website when you list attractions, restaurants, activities and partners, use keyphrase links to point to websites and businesses you recommend. It shows to Google that you understand keyphrase links. It also makes it easy to ask partners to put a keyphrase link from their site to yours. Feel free to point them to this article if they want to understand backlinks better. Continue reading »

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