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Suite Exchange is a newsletter for hospitality professionals. From advice on how to avoid chargebacks to inventing local events to attract new business, Suite Exchange provides down-to-earth advice to innkeepers around the world.

 

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Creative Room Descriptions

"Room 9: Canopy bed, large room."

This type of short room description is more common than one would think. Taking a look at the room above, guests are more likely to make a reservation after reading:

"As you walk into the Canopy Suite, it feels as if the sun shining through the room’s two large windows personally welcomes you to a cozy and relaxing stay. When was the last time you could relax and read your favorite magazine uninterrupted? The queen-size canopy bed is as comfortable as it is inviting, covered with an elegant cream jacquard comforter with matching shams. The front window overlooks pasturelands back dropped with tranquil mountains. After watching the sunset, relax in your own private deep-soaker tub."

When visiting your website, the first thing to catch a guest’s attention are your professional room pictures (See for suggestions). After being blown away, they want details to assure themselves that the room contains the desired amenities. Creative room descriptions finalize their decision to stay with you. It’s not easy writing room descriptions, especially since there is a creative element involved. However, time and time again, we have seen a significant increase in occupancy as room descriptions are transformed from a handful of words to exciting paragraphs.


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